Google is restructuring its advertising platforms and eliminating AdWords and DoubleClick

Google is restructuring its advertising platforms and eliminating AdWords and DoubleClick

Has integrated platforms with other platforms to improve the level of service

Google is restructuring its advertising platforms and eliminating AdWords and DoubleClick

Google has announced new changes to its advertisers' platforms, which have restructured platforms and legacy system to a more modern system that matches the nature of the current market and the way ads appear on different devices from a computer to tablets or smartphones.

The company said it would consolidate its advertising platforms, and decided to release its DoubleClick and AdWords brands to advertisers. The new changes would include renaming older platforms with more comprehensive names. The AdWords service will be converted to Google Ads or Google Ads

While the DoubleClick platform for advertisers will become integrated with Google Analytics 360 as a marketing platform with more comprehensive services and the Google Marketing Platform.DoubleClick will also be converted to publishers and DoubleClick Ad Exchange to be Google Ad Manager, the platform where advertisers will manage their ads.

Through these changes, Google aims to raise the ability of advertisers to target the audience and achieve the desired results from their ads, so the consolidation of the platforms and the provision of new tools will enable them to continuously view and improve the results easily.